Marketing Your Home Improvement Or Handyman Business

Each and every aspect of your home improvement business is important. However, if you don’t market your business with the goal to produce sales, then you won’t have a business for very long. This article will take you through the important process of marketing your business and your services to prospective customers.

A typical sales process for a home improvement or handyman business follows these steps:

Marketing
Qualifying
Selling
Getting Hiring!

These sales process steps are typical for most service type businesses. This article will discuss the first step, marketing, in greater detail.

Marketing Your Service Business: According to the Merriam-Webster Dictionary, marketing is defined as the process of promoting and selling a product or service. Marketing a service-based business is more difficult than selling a product. When a customer buys a product, it is tangible – something you can see, touch, or hold in ones hand, and that can usually be returned if the customer is not satisfied. With a service business, however, your customers are buying something that is intangible and once performed, not returnable. One of the greatest challenges in marketing your service business is persuading people to buy something they can’t see, smell, touch, or return. You are selling both yourself and your skills, and selling the value of the services that you and your business provide.

Marketing is the single most important skill needed to be successful in the home improvement business. It involves promoting your company and its services to both immediate and potential customers, and selling your services to those that have found you through your advertising efforts. You will also market your home improvement business by providing quality work and a high level of customer service, which will encourage repeat customers and word-of-mouth referrals.

The primary objective of your marketing efforts is to have a steady stream of current and prospective customers contacting you. Your goal is to be able to sell your services to those customers.

The words ‘marketing’ and ‘advertising’ are often used interchangeably. Advertising is one aspect of the marketing strategy that helps you promote your business in the marketplace. Various advertising strategies, as well as strategies to market a home improvement business, are available to handyman business or other service business owners. It is important to keep track of each of your strategies and have a mechanism to both review and evaluate the effectiveness of each of the strategies you employ. That way you can discard ineffective strategies and keep the ones that work to grow your business.

Improvement Tips For Your Home Improvement Business Lesson 2

Lesson 2: Closing More Sales To Improve Your Profits

Learning how to close sales for higher prices means you get to pick the higher quality, higher paying jobs each month. This means you will be making more money for less work.

The best way to start thinking about how to close deals is to consider the product you are offering. Remember that you are not just a trade, you are a salesperson for your trade. You offer the best product at the best quality, and you should convince yourself of that fact. It is far easier to sell something if you believe in it that if you incessantly feel like you are charging your customers too much money. Believe your level of quality is worth the price you are charging and your customers will believe you.

If you are having trouble closing a sale with a customer who thinks your product is too expensive, you might consider the following.

1. Tell the customer that you would rather have to discuss the price with them than apologize for the quality of your service. If you use a nice tone of voice, this should make them realize the level of work you are offering.

2. Ask your customer if they care more about the cost or the price. You should then explain to them that cost means what you pay for something of poor quality. Price is what you pay right now for the product rendered. Let them know that a quality product may have a higher price up front, but it will cost the customer far less in the long term picture. Be sure that you are honest with your customer about this.

Be sure that you never argue with a future customer. Even if you do not end up handling a sale with them, they could give you a bad recommendation with other customers.

Consider the first two lessons in this course: Charge More and Close More Sales. If you made one hundred thousand dollars last year, you could make even more doing less work with the information you have gained.

The next lesson in this series will help you understand how to advertise your business and make customers knock on your door instead of the other way around. This quick read can save you time and make you money, so keep an eye out for it!

Now that youÂ’re on the way to a healthier business, be sure to visit