Business Development Ideas For Home Improvement Business

The home improvement business is an interesting line to be in. Less chaotic situations and the special nurturing of the place by the residents makes it an even more tempting line to be in. Yet like other businesses, you want to grow and, therefore, require business development tips, which is exactly what this articles intends to provide you.

What is the first thought that strikes you when you think about developing your business? Development or growth is indicative of higher profits, more customers (rather satisfied customers), and expansion in both reach and income.

How do you achieve these growth parameters in your home improvement business?

Well to start with, review your existing marketing efforts. Are you waiting for customers to look for you, or have you established a channel of communication whereby they can easily locate you? Develop an online presence if you already do not have one. Create a website that takes the prospective parties through a road map of how things would happen and how exactly you can help them. If possible, let it be an interactive site wherein the seekers can drop in their queries and you can contact them accordingly. Start a question-answer section on your site where you can provide some quick tips about home improvement. If your customers are happy with your tips, they can give you huge business as an award. Make a picture gallery that depicts the old and new pictures of some of your works. Do not forget to add testimonials, and if possible, a few happy faces.

Don’t just sit back because you now have an online presence. Send out your pamphlets and do a basic market research to understand your competition’s offerings. If time and resources permit, carry out a neighborhood survey to see if anybody requires such services. You might not get business directly by this means, but leaving your card and pamphlets while conducting this survey can get you few referrals. Send out cards or mementos to important clients and seek referrals through them as well.

Another way to grow is by adding to the portfolio of your services. See what your competitors provide and maybe start doing few things complimentary. To further increase your presence, you can also advertise in various women’s or home-related magazines. Being present at trade shows organized around home products always helps you generate business. It is then up to you to convert initial interested seekers into concrete clients.

A home improvement business is a place for the creative minds. Development in this field comes from your own hard work. One happy and satisfied client can help you add many. So, pay close attention to your existing projects and see them turn numbers for you.

Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Don’t get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Don’t ever underestimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!